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Bike Baton Rouge Celebrates the Rebranding of BRASS


Baton Rouge Advocates for Safe Streets is well known locally by its acronym, "BRASS".  Mark Martin, BRASS founder, stated that "We have worked diligently for the past nearly 7 years to build our reputation as knowledgeable advocates for bicycling".
“Bike Baton Rouge” will position the organization for growth, and widen its reach and scope of service in the community.  With its new name and logo, Bike Baton Rouge will continue operations under the umbrella of Baton Rouge Advocates for Safe Streets.  "It has become clear that we need to reach out even father into the community," said Martin.  "To do so effectively we need a fresh name that says what we do, and we need fresh programs that serve to advance our efforts within the community. BRASS isn't going away, we're simply growing up."  Major objectives of Bike Baton Rouge are to encourage the acceptance of bicycles as transportation, and to promote bicycle safety and infrastructure.  With help and support from the community, we can create a better place to ride, a better place to walk, a better place to live.  Here are some links for more information, and to help you get involved: